One reason social media is so important

Social media engagement has unlimited potential to grow your business.

Let's use Instagram as an example. Instagram has one billion monthly active users (yes, billion) and within that there are over five hundred million daily active users. By posting on Instagram, you could reach more people than any form of traditional advertising ever could.

And it is really sticking.

In a study conducted by Facebook, 83% of instagrammers say that they discover new products or services on the platform, 81% research products or services on the app, and 80% decide whether to buy a product or service based on a brand's Instagram presence.

Small businesses in particular should be taking better advantage of this than they do. Not only does Instagram have the potential to dramatically boost sales, but it increase word-of-mouth advocacy, strengthens brand loyalty, and helps you build a more personal relationship with your customer base.